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The stories only they
can tell.

Memoir NewDay USA
A partnership for the veterans who served — and the families who'll keep them.
Prepared for Rob Posner & Colonel John Fenzel · NewDay USA · Confidential
Why now

The last generation who can still tell us is nearly gone.

~45,000

living American WWII veterans — down from 16 million who served. Fewer than one in three hundred remain.

~6 million

living Vietnam-era veterans, now in their seventies. That generation still has time. Not for long.

Under 1%

of them have a recorded memoir of their life. Not for lack of love — because doing it well used to take a $50,000 biographer and six months.

Sources: U.S. Department of Veterans Affairs population projections; National WWII Museum, 2025. The window closes every week.

The regret

"I wish I'd recorded him
while I still could."

It's the most common sentence in this whole category — and it's always said too late, after the funeral, when the voice is already gone. Memoir exists so a veteran's family never has to say it.

What Memoir is

An audiobook of a life — in the veteran's own voice.

A biographer interviews him the way a great documentary producer would: warm, curious, unhurried. What comes back is a beautifully produced audiobook of his life — scored, chaptered, mastered. Not a transcript. Not a ghostwritten book. Him.

The family does the setup in ten minutes. The veteran does one thing: he answers the phone. His voice becomes an heirloom the family keeps for fifty years.

A veteran's hands holding an old service photograph beside a recording microphone
Where it began
My mother, Sara.Eighty years old · Living with dementia

I built Memoir because her voice was slipping away and I couldn't afford to lose it. This is ninety seconds of her memoir. It's the reason the company exists — and the fastest way to understand what a veteran's family would receive.

Memoir presents: Sarale
Chapter One — A girl in a new country
Audio slot ready — drop sara.mp3 in this folder and it plays here.
Your own board, first
Colonel John Fenzel
Colonel John Fenzel recorded his.US Army Special Forces (Ret.) · Founding President, NewDay USA Foundation

Green Beret. Military assistant to the Secretary of Defense. Author of four novels. He recorded his Memoir — and this is what came back. Before a single veteran is offered this, the man who champions it has lived it.

Memoir presents: Colonel John Fenzel
An excerpt, in his own voice
Audio slot ready — drop fenzel.mp3 in this folder and it plays here.
Voices  ·  where every story lives on

Not one memoir. A library.

Concept view. Colonel Fenzel's memoir is real — press play. The other titles are illustrative.
Search a name, a war, a hometown…
ND

Why Memoir, not the others

The voice is the product.

First generation
Prompt-and-write tools

StoryWorth. The parent has to type. Output: a printed book. Killed by friction.

Second generation
Voice capture, text output

Tell Mel. The parent speaks — then the voice is transcribed and thrown away. The family gets a book that paraphrases their father.

Third generation
Memoir

The family doesn't read about him. They hear him, produced like a Masterclass audiobook. The moat isn't the AI — it's the production craft almost no one can do.

The partnership

Memoir as the flagship Veteran Strong benefit.

Veteran Strong today protects what a veteran owns — his credit, his equity, his rate. Memoir protects who he was. It's the one benefit in the club that no competing lender can copy, because it isn't a service. It's an heirloom, and it carries NewDay's name into the family, permanently.

1
NewDay gifts it — the veteran receives it
On brand with everything NewDay does. You cover the down payment, the closing costs, the earnest money. This is the same gesture: the veteran and his family never see a price.
2
The family sets it up in ten minutes
Name, the chapters of his life, what to handle gently. A biographer calls him. Six weeks later the family has a produced audiobook, opening with a dedication NewDay writes.
3
It gets played for fifty years
At the funeral. At the wedding. At the grandchild's eighteenth birthday. With your name as the first thing they hear.
Why it fits NewDay

You don't discount things for veterans. You give them.

A discount would put a price tag on a man's life story — the wrong object to price, for our brand and for yours. So we're not bringing a coupon. NewDay gives it; the veteran receives it. That's the structure you already use, and it's the one that turns a transaction into a legacy.

And it's defensible where the club isn't: every rival lender will eventually copy credit monitoring and rate benefits. None of them can copy the day a family hears their father's voice, produced, with your name on the dedication.

A veteran recording his memoir at home
Where we start

Start with ten.

Pick ten veterans from the NewDay base — ideally the oldest. We produce all ten, and you listen to what comes back. Then you decide whether this belongs in Veteran Strong, at the closing table, or nowhere.

Where we are

Built, working, and already in veterans' hands.

Live

The recording studio and production pipeline are built and running. Colonel Fenzel has recorded. The waitlist is open at memoir.audio.

3 + Fenzel

Produced pilot chapters — Sara's, a Memoir Original pilot, and now the Colonel's — proving the artifact at full quality.

The team

Ron Levi (founder of DOGTV, 100M+ households) · Maor Ezer (chairman; founder of Abbi.io, ex-CMO WalkMe through IPO) · Kevin Seaman (head of production, ElevenLabs ecosystem).

Ten years from now, a family plays
their father's voice — and your
name is the first thing they hear.

Let's start with ten.
Ron Levi · Founder & CEO · ron@memoir.audio · memoir.audio
Your stories.
Beautifully told. Forever remembered.
Memoir  ·  NewDay USA
Appendix

If the conversation turns to the company itself.

The pages that follow are for one question only: whether Chrysalis wants a strategic stake in the company behind the program — the same shape it has used before.

Familiar territory

Chrysalis has done this exact move — twice.

Invest in the company that serves the veteran mission, take a strategic stake, wire its product into NewDay. Memoir is the next one, and it's the most on-mission of the three.

2021
INVISR
Chrysalis took a stake in the fintech; its founder became CTO across the portfolio and its tech deployed into NewDay's data stack.
2026
Moburst — $11.8M
An equity stake in the agency, explicitly paired with expanded services for NewDay. The same client-and-investor model, stated plainly.

Both structured as: strategic capital in, product and services out to NewDay. Memoir fits the pattern and the mission at once.

The opportunity

Opening a strategic round.

The modelTwo legs, one partner — NewDay funds the veterans program as its customer; Chrysalis takes a strategic position as its investor. The Moburst shape.
The market70M Americans over 65 · fewer than 1% with a recorded memoir · a category forming right now
The moatProduction craft, plus Voices — a browsable public archive of recorded lives no competitor can assemble
The precedentINVISR (2021) and Moburst ($11.8M, 2026) — invest, then wire into NewDay. Memoir is the next one, and the most on-mission.

The partnership stands entirely on its own — NewDay buys memoirs for its veterans, and that's a complete deal by itself. The investment is simply the upside for a partner who'd rather own part of the category than only buy into it.

The company behind the program

Where Memoir goes.

Base-case annual revenue. B2C now; B2B2C — senior living, hospice, and lender partners like NewDay — layers in from Year 2.

$1M
Year 1
$0.5M – $1.8M
$5M
Year 2
$3M – $10M
$25M
Year 3
$15M – $50M
B2C → B2B2CFamilies today; senior-living, hospice & lender partnerships from Year 2 onward.
68% → 94%Gross margin as production automates.
~4× LTV / CACProfitable on the first memoir; referrals compound.

A model, not a forecast — base case shown with a conservative-to-aggressive range. Core assumptions (pricing, CAC, referral coefficient) are being validated in-market now.

Two ways in. Either one works.

Buy memoirs for your veterans. Or own part of the company that makes them. Colonel Fenzel found the first. Chrysalis is built for the second.

Ron Levi · Founder & CEO · ron@memoir.audio · memoir.audio
Use of funds  ·  $2M at $10M pre-money

$2M. Twenty-four months. Where it goes.

Months 0 – 6
Prove it

Production runs fully automated. The first 50 paying families. The holiday gifting campaign goes live.

Months 7 – 12
Open the doors

The technical lead joins. First partner pilots — veterans programs, senior living, hospice. Base case: about $1M in year-one revenue.

Months 13 – 24
Scale it

Referral partnerships at scale, and the Voices library opens to the public. Base case: about $5M in year-two revenue.

A planned allocation, not a commitment — refined with the lead investor. Revenue is the base case from “Where Memoir goes.” Cost to produce a memoir today: $87, falling toward $16 at scale.